POP
It was less about reinvention and more about rediscovery, said one
review. It was a record with multiple identities, said The Edge. It was
about love, desire and faith in crisis, said Bono. “The usual stuff,” he
added.
The album in question was ‘Pop', the ninth studio release by U2, which
emerged, in March 1997, more than three and a half years after its
predecessor ‘Zooropa’. This, the then longest hiatus between albums,
afforded the band the space to pursue outside projects in greater depth
than ever before — and, as happens in the most healthy creative
environments, that only added to the wealth of ideas that illuminated
the new record.
At the end of 1993, just ahead of his 78th birthday, Frank Sinatra’s
first ‘Duets’ project had been released, featuring a vocal pairing with
Bono on Cole Porter’s ‘I’ve Got You Under My Skin.’ The album sold more
than three million copies in the US alone. A few months later, the U2
frontman had the further honour of presenting the Chairman of the Board
with his Living Legend award at the Grammys.
1994 was a year of both giving and receiving. In January, Bono inducted
the late Bob Marley into the Rock and Roll Hall of Fame in New York; in
May, he and Bono accepted a Special Award for International Achievement
at the Ivor Novello Awards in London. In the autumn, U2 performed ‘Can’t
Help Falling In Love’ for an Elvis Presley television tribute.
In ’95, the ‘ZOO TV — Live From Sydney’ video won a Grammy, in the year
that the band also performed the atmospheric ‘Hold Me, Thrill Me, Kiss
Me, Kill Me’ for the soundtrack of the new ‘Batman Forever’ blockbuster.
Other fascinating work that year included Bono, The Edge and Brian Eno,
aka Passengers, singing ‘Miss Sarajevo’ at Luciano Pavarotti’s ‘War
Child’ concert in Modena, Italy; Bono’s version of ‘Hallelujah’ for a
Leonard Cohen tribute album, and even an electronic duet with Marvin
Gaye on ‘Save The Children.’ There was a top ten hit for Adam Clayton
and Larry Mullen Jr’s version of Lalo Schifrin’s ‘Theme From Mission:
Impossible,’ for the new movie interpretation starring Tom Cruise.
But in May of 1996, U2 served long notice of their collective return.
With sessions for the new album already well under way, they announced
plans for an extensive world tour the following Spring. Dublin’s Hanover
Quay, The Works and the ever-present Windmill Lane Studios were all
used for the recording sessions, as was South Beach Studios in Miami.
Mark ‘Flood’ Ellis, listed as co-producer for the first time on
‘Zooropa,’ now had the chief credit for ‘Pop,’ with additional work by
Scottish artist-producer Howie B and dance tastemaker Steve Osborne. The
sessions led to perhaps the widest assortment of sounds, samples, riffs
and beats yet heard on a U2 album: the lead single may have been called
‘Discotheque,’ but this was no conventional dance record.
It was, instead, the next audacious leap by a band determined to remain
at the sharp edge and to stay ahead of the pack, as evidenced by rugged,
adrenalin-fuelled productions like ‘Mofo’ and the episodic ‘Last Night
On Earth.’ “’Pop’ is a magic album,” enthused Howie B. “I listen to it,
there's music there, songs, beats. I'm glad I had something to do with
it.”
NME, among others, trumpeted that U2 had “gone dance,” but the truth was
far more complex. The band were certainly assimilating more influences
from club culture, but ‘Pop’ was far from defined by beats per minute.
It had too many dimensions for that: ‘Staring At The Sun,’ for example,
had acoustic touches and almost psychedelic guitar textures; ‘Miami’ was
spacy and restrained, ‘The Playboy Mansion’ was low-key funk, ‘If You
Wear That Velvet Dress’ deliberately introverted.
In that NME story, which described the band as the “new high priests of
postmodernism,” Bono was in the mood to dissect the production process.
“We're into cell division,” he said. "You take a song and you let it be
interpreted by somebody you respect, like David Holmes or David Morales
or Howie B. They're doing mixes of these tunes, which is the dance
aspect.
“That's what jazz used to be. The songwriter would write the melody and
then somebody else would interpret it in a different way. Except we're
not just farming it out, we're collaborating by choice, or sometimes by
being in the studio. If we'd made a full-on dance tune and called it
'Discotheque' it would have been a bit obvious, I think!"
‘Discotheque’ topped the charts from Ireland to Italy, from Norway to
New Zealand, and became their third UK No. 1. A month later, ‘Pop’ would
top the charts in 35 countries, as it became another seven-million
seller. Then, back to the road.
That promise to tour again had been confirmed at a press conference held
in a K-Mart in New York’s East Village. The ‘PopMart World Tour’ would,
U2 announced, travel with the biggest video screens on the planet. They
promised visits to 20 countries, but they were understating it:
‘PopMart’ would call at 31, easily their biggest global undertaking to
date.
The expedition began in Las Vegas in the spring of 1997, came to Europe
in the summer, then back to North America in the fall. Early in 1998, U2
were in South America playing in venues only accessible to the true
giants, such as the Maracana in Rio and the River Plate Stadium in
Buenos Aires. The final instalment was staged in the stadia of
Australia, Japan and South Africa.
Perhaps to make light of the idea that they’d defected to dance, the
encore of that final show at the Johannesburg Stadium had them segueing
from ‘Discotheque’ into ‘We Are Family’ and ‘Love To Love You Baby.’
Everywhere, the audience response to the largest U2 shows ever was
ecstatic.
Already more than 20 years from their origins in a Dublin school band,
their globe-sized adventures were making Mullen reflect on just what
they had, and how rare it was. "We still live within 20 minutes of each
other in Dublin," he told the Irish Independent. "We spend a lot of time
together. Other bands, when they get to our age, there's a couple of
jealousies, there are management problems.
“We've been lucky, or wise, and we can devote our energy to being in U2.
We're very lucky, and I tell you, it's only on this tour I've started
to realise that on a daily basis.”