DJ Khaled did a paid advertisement for Sabrah Hummus. Let me share why this is important. Sabra Hummus has been on the target list for boycott because of its known complicity in human rights violations against the Palestinians. Sabra donates money directly to the Golani brigades of the Israeli military. The same military responsible for the killings of thousands of Palestinians. DJ Khaled has the whole world repeating after him. "Another one." "coco butter." "Lion!" There's no doubt that DJ Khaled is influential. Heck, he's influenced me! That's why Sabra is paying him to advertise their brand. By advertising for them, he is increasing their profit, which is increasing funds for the IDF. As a Palestinian, he is directly affecting his own people. DJ Khaled is very entertaining, but this is no laughing matter.
Many people in our community have overlooked the plight of the Palestinian people. Sadly, many of those people are Palestinians. We must do more to remember their suffering and work to end the occupation and siege of Gaza and the West Bank.
As a successful member from our own community, he must be reminded or informed of his wrong doing. He must be held responsible. Khaled, wake up. We need you to straighten up on this. You represent more than yourself. We need you to reject cooperation with Sabra for its documented complicity in Palestinian suffering. Perhaps you didn't know, here's your chance to learn about this and fix this.
We should give him the benefit of the doubt. Perhaps he doesn't know much about #BDS and the boycott of Sabra. Because of this, it is imperative that every one of us share this directly @djkhaled with the hashtags #dontplayyourself #sabrakills .

If enough of us do this we can reach him with this information so that he doesn't make this mistake again. If he does, then we will know he puts profit over Palestine and we can leave him where he is.